Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.
Jim Rohn
This is a great quote for a business owner to pay attention to when it comes to their marketing efforts. For those not familiar with his work, Jim Rohn, is a motivational speaker and author whose work has been influential in launching the careers of many others in the personal development industry, including Anthony Robbins, Mark Victor Hansen, Brian Tracey and Jack Canfield.
There are universal marketing principles when applied consistently, repetitively and over time will dramatically increase revenues for a business owner. And, many of the principles can be very affordable. For example, every business owner should have a database program, such as ACT or Outlook that keeps track of customers and prospects. Not only have a database program, but actually use it to “touch” customers and prospects on a regular basis. You can “touch” or stay in contact with your customers and prospects in a number of ways such as with a newsletter, notices of upcoming sales, new product line introductions or industry news.
Whenever possible, use education-based marketing that helps your customers and prospects understand what they need to know about the industry you are in and what makes you different than your competitors. You need to make a powerful case for your company providing the reasons why your business should be the logical choice when a customer chooses to purchase the product or service you sell. If this is accomplished on a regular basis, more customers and prospects will engage with your company. Again, there is no marketing magic, just developing good habits and consistent behavior.
