Most business owners mistakenly assume that when you talk about marketing that you’re automatically talking about tactical marketing -placing ads, generating leads, placing media, creating brochures and so forth. They fail to realize that the strategic side of the coin – what you say, how you say it and who you say it to is almost always MORE important than the marketing medium or WHERE you say it.
Here’s the difference between strategic and tactical marketing. Strategic Marketing has to do with what you say in your ads, how you say it, and who you say it to. Tactical Marketing is the execution of your strategic marketing plan as far as generating leads, placing media, creating marketing tools, and implementing a follow up system. In other words, it’s the medium your message is delivered in.
So, if that makes sense to you . . . and it should, in order to get the “biggest bang for your buck” with your marketing dollars, it is critical that you develop your strategic message before you implement your tactical plan. Stay tuned for my next post where I will show you a very simple way to formulate a powerful Core (strategic) message that will get your target audience to raise their hands and want to know more.
